Associate: Marketing Analytics - Marketing Mix Modelling
Aumni
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See open jobs at Aumni.See open jobs similar to "Associate: Marketing Analytics - Marketing Mix Modelling" NEXT Frontier Capital.Job Description
J.P. Morgan Asset Management (JPMAM) is committed to providing exceptional service to our clients and business partners. Our sales and client service teams, marketing support, and product specialists, are dedicated to the support of our clients and leverage the capabilities of our global firm to deliver to our clients. We provide an integrated approach to client servicing in order to meet the client’s full range of investment and servicing needs. Each new client is assigned to a Client Service team which consists of a Client Advisor, Marketer, Client Account Manager, Portfolio Manager and Investment Specialist.
As an Associate: Marketing Analytics - Marketing Mix Modelling in our Business Intelligence and Advanced Analytics team, you will spend each day defining, refining and delivering set goals for our firm. We are looking for a professional who has experience building market mix models.
Job responsibilities
- Partnering with business stakeholders to identify opportunities for leveraging advanced analytics. Leverage the power of AI/ML to solve complex business problems
- Analyze modeling dataset to understand trends and seasonality. Check data for outliers and identify data issues.
- Create media response transformations for all media variables; Pull macroeconomics data from a website. Compile modeling dataset
- Build market mix model from scratch, create base and channel contributions, calculate channel ROIs
- Create optimizations for what-if scenarios. Create necessary charts (including trend and waterfall) and tables for presentations
- Contributing to and enhancing data models and feature stores. Leveraging machine learning models and techniques to target opportunities and optimize processes
- Developing tools and solutions to measure model performance over time and fostering a data-driven, innovative culture
- Acting as a proxy product-owner and consultant to provide optimal data solutions for various business problem statements / pain-points and goals
Required qualifications, capabilities, and skills
- MBA or advanced degree in Statistics, Math, Engineering or other quantitative-focused field
- Experience in an analytics role, financial services/marketing with experience in building market mix models
- Understanding of media and advertising variables, response curves
- Experience using computer languages (Python, Pyspark, Google Analytics, etc.) to manipulate and analyze large datasets. Story-telling acumen using Tableau, power-point etc. tools
- Sound knowledge of SQL to collate data from various sources
- Experience using machine learning libraries in Python (Numpy, Pandas, Sci-kit learn, tensorflow, etc.)
- Knowledge of variety of machine learning algorithms (linear regression, logistic regression, SVMs, Tree-based models, neural networks, etc.) and techniques (cross validation, feature selection approaches, hyper parameter optimization, missing data imputation etc.)
- Strong problem-solving skills and excellent communicator (written and verbal) with strong interpersonal skills
Preferred qualifications, capabilities, and skills
- Understanding of Asset Management Business. A passion for technology, financial services and Asset / Wealth management
- A balanced approach combining judgment, analytical rigor, curiosity, open-mindedness and creativity. Excellent communication skills with a knack of converting data into stories
- Ability to multi-task and understand priorities/workflows. Self-motivated, team player with strong work ethic
- Ability to build relationships across global teams
This job is no longer accepting applications
See open jobs at Aumni.See open jobs similar to "Associate: Marketing Analytics - Marketing Mix Modelling" NEXT Frontier Capital.