SEO Digital Strategy Associate
Aumni
Job Description
The SEO Digital Strategy Associate will have a passion for learning, collaboration with a desire for operational excellence. The ideal candidate will have hands on experience SEO strategies, processes, analytics and in meeting/exceeding goals and campaign KPIs. This individual will lead the daily execution of SEO optimization and content strategy and well as contributing to new product offerings
Job Summary
As a Digital Strategy Associate in the Employee Experience (EX) Content team, you will be responsible for helping plan, execute, manage and measure internal search campaigns across JPMChase’s 350,000+ employee base. In this role you will be asked to develop and execute local, national, and international strategies to reach a global workforce and advise senior leadership on how to best meet their marketing objectives.
The SEO Digital Strategy Associate will have a passion for learning, collaboration with a desire for operational excellence. The ideal candidate will have hands on experience SEO strategies, processes, analytics and in meeting/exceeding goals and campaign KPIs. This individual will lead the daily execution of SEO optimization and content strategy and well as contributing to new product offerings.
Job responsibilities
- Plan, execute, manage and measure search campaigns in collaboration with Employee Experience content, marketing, and communication teams
- Manage all SEO activities including but not limited to: content strategy, link building and keyword strategy, content production for optimal search engine performance
- Provides guidance through strategic and tactical input to development teams to ensure SEO best practices
- Leverage SEO tools, including Adobe Analytics to increase internal search rankings
- Research performance and analytics data, developing key insights for quarterly and annual business reviews
- Provide analysis, QA and insights for monthly reports
Required qualifications, capabilities, and skills
- 4 year college degree or equivalent work experience required
- Minimum 3 years of experience in search engine marketing and proven experience as an SEO specialist
- Strong data analytics and marketing strategy background
- High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
- Ability to evaluate problems and determine the resources necessary to develop effective solutions
- Exceptional oral, written and presentation/communication skills
- Excellent interpersonal skills, and eagerness to work as member of a team
Preferred qualifications, capabilities, and skills
- Experience working with Google Analytics or Adobe Analytics as an SEO specialist. High-level proficiency in Adobe Analytics
- Experience working with a content management system
- Understanding of search engine algorithms
- Experience working with CSS, HTML, etc.