Marketing Strategy Lead-Financial Centers Merchandising

Aumni

Aumni

Marketing & Communications, Accounting & Finance, Sales & Business Development
Columbus, OH, USA
Posted on Oct 25, 2024

Job Description

We are seeking to expand our team with a talented and experienced marketing leader who will help define, execute, and optimize our affluent in-branch marketing and hospitality program for our new JPMorgan Financial Centers.

As a Marketing Strategy Lead for JPMorgan Financial Centers, you will represent an essential part of our experience transformation for affluent customers. You will be responsible for helping to define the strategy and providing campaign execution oversight across multiple stakeholders and partners to deliver a best-in-class customer experience.

Job responsibilities

  • Align programs to the branch marketing team and Consumer Bank business priorities
  • Oversee branch merchandising fixture placement and optimization, ensuring adherence to documented standards and evolving as necessary
  • Lead the strategy, planning, program oversight of branch marketing campaigns
    • Drive program development, solutions and testing plans to deliver on business objectives, improve customer experience, engage customers, and support the field in building relationships and delivering with excellence
    • Partner with field leadership real estate, brand team and campaign management to develop program strategy, establish prioritization, and oversee program and campaign execution
    • Build measurement programs jointly with the Campaign Management team to track performance and optimize merchandising; partner with Analytics and Research teams to plan for and report on results
    • Manage cost and resources effectively, identifying better ways of executing efficiently and eliminating unnecessary bureaucracy
    • Promote a strong controls environment to evaluate, manage to our current controls and procedures; develop preventative processes to strengthen our framework
  • Develop and execute a learning plan to test into new and innovative approaches that will us develop insights for optimizing programs
  • Prepare and present strategy and program performance to senior leadership
  • Oversee ordering and fulfillment of hospitality items and branch collateral

Required Qualifications, capabilities, and skills

  • 4-year degree in Marketing, Fashion, Hospitality, or Business Management
  • 7+ years of marketing experience
  • Luxury brand, hospitality, retailing and/or apparel experience
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Experienced leader with strong track record of inspiring high performing teams, helping to guide and prioritize effectively
  • Proven ability to take initiative, influence others, and achieve results
  • Experienced in marketing strategy and campaign program management
  • Strong analytical, problem solving and planning skills
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Excellent written and verbal presentation skills – especially for C-suite audiences
  • Highly proficient in Microsoft Excel and PowerPoint

Preferred Qualifications, capabilities, and skills

  • Master’s degree in Marketing, Fashion, Hospitality, or Business Management
  • Highly curious and never settles for good enough – experienced in developing and executing test and learn plans
  • Experienced in delivering end-to-end customer experience to ensure excellence throughout
  • Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes
  • Experienced in delivering end-to-end customer experience to ensure excellence throughout
  • Demonstrates effective management of details and financials
  • Understands and applies proactive risk mitigation, manages through issues and escalates appropriately

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.