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Product Manager, Digital Marketing Enablement



Marketing & Communications, Product
San Mateo, CA, USA
Posted on Thursday, July 13, 2023

IXL Learning, a leading edtech company with products used by 14 million students worldwide, seeks a Product Manager for IXL’s digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs.

This is a full time position with a hybrid work schedule of 3 days in the office/2 days WFH at our San Mateo, CA office.


  • Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
  • Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customers
  • Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
  • Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
  • Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
  • Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
  • Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations


  • Bachelor’s or Master’s degree in STEM or a related field
  • 5+ years of experience in product management
  • Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
  • Knowledge of databases and SQL
  • Understanding of data pipeline architecture and best practices
  • Strong communication skills
  • Independent and highly motivated, with a resourceful, “figure-it-out” approach
  • Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
  • Curiosity, open-mindedness, and an unfailingly positive attitude

Our pay ranges are determined by role, level, and location. The base salary range for this full-time position is $125,000 to $180,000 + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire pay for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.


At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.