Chief Marketing Officer
Mpathic
About mpathic
mpathic is building the future of empathetic, trustworthy AI. Grounded in behavioral science and human-centered design, our technology delivers AI systems that are safe, aligned, and emotionally intelligent. As enterprises race to adopt AI, we believe the companies that win will be those that build trust first.
We are seeking a Chief Marketing Officer to architect the strategy and machine that will position mpathic as the category leader in AI safety and empathic intelligence — driving market adoption, brand authority, and revenue growth.
About the Role
The CMO is a key member of the executive team and will own the full marketing organization and strategy across brand, product marketing, communications/PR, demand generation, content, design, and market intelligence. This leader will translate mpathic’s technical and behavioral-science advantages into a compelling category and narrative, build scalable marketing infrastructure, and drive measurable growth across SaaS and Services.
You will partner closely with Product, Engineering, Sales, and the executive team to create a unified market story, increase brand visibility, build trust with enterprises, and accelerate adoption of our solutions.
Key Responsibilities
Brand, Category, & Positioning Leadership
- Define and evolve the mpathic brand, positioning, and narrative to establish the company as the leader in AI safety.
- Build and evangelize a clear category architecture that differentiates mpathic’s technology in a rapidly evolving market.
- Develop messaging frameworks, ICP segments, and value propositions that scale across marketing, sales, product, and customer success.
- Oversee all creative, design, and brand systems to ensure consistency across the entire customer experience.
Communications, PR, & Thought Leadership
- Own corporate communications strategy, storytelling, and executive visibility.
- Supervise the Head of Communications and manage external PR agencies to secure sustained earned media, including top-tier placements that shape the industry narrative.
- Establish mpathic’s POV on AI safety, clinical use of AI, and responsible deployment, positioning the company’s leadership team as authoritative voices.
- Develop a proactive issues-management and reputation strategy appropriate for a trust-critical AI company.
Demand Generation & Growth Marketing
- Build and lead a high-performance growth engine spanning paid, organic, SEO, lifecycle, and partner marketing.
- Design full-funnel GTM programs that drive qualified pipelines for both SaaS and Services.
- Define growth targets and develop multi-channel strategies to reach and convert ICPs.
- Establish measurement frameworks for CAC, ROI, attribution, and LTV.
Product Marketing
- Lead product marketing for all offerings, including launch strategy, enablement, competitive analysis, and pricing.
- Maintain a shared product narrative in partnership with Product that includes ICPs, value propositions, proof points, and roadmap themes.
- Ensure market readiness for every launch through clear messaging, enablement, FAQs, demos, and coordinated cross-functional plans.
- Measure and communicate adoption, engagement, and awareness metrics to inform future iterations.
Marketing Operations
- Own marketing analytics for acquisition, engagement, brand, revenue attribution, and lifecycle performance.
- Leverage AI to build scalable, efficient processes across content creation, experimentation, reporting, and campaign management.
- Ensure strong cross-functional planning across product, engineering, sales, and customer support.
Leadership
- Build, mentor, and scale a top-tier marketing team across GTM, brand, comms, growth, design, and product marketing.
- Foster a culture of creativity, operational excellence, and experiment-driven learning.
- Serve as a strategic member of the executive team, participating in company-wide planning and decision-making.
- Communicate marketing strategy, performance, risks, and insights to the CEO, leadership team, investors, and board.
Requirements
- 15+ years leadership experience in marketing or marketing-adjacent roles, with 5+ at the VP level or above.
- Proven track record building category-leading brands that people love and trust.
- Strong background in GTM, product marketing and technical storytelling.
- Proven track record of driving product-led and community-led growth.
- Experience leading high-performing teams in dynamic markets.
- Adept at building cross-functional alignment across Marketing, Product, Sales, and Engineering.
- Deep analytical and strategic thinking skills with comfort in ambiguous, fast-moving environments.
- Strong operator with experience architecting scalable tools, processes, and teams.
- Passion for ethical AI, behavioral science, and shaping the future of responsible technology.