Partnering with mission-driven entrepreneurs to build Rocky Mountain technology companies of impact, utility, and value.

Product Manager - Growth



Product, Sales & Business Development
Missoula, MT, USA
Posted on Thursday, August 31, 2023


As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 300 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.


onX is seeking a Product Manager for our Growth and Personalization Domain. Product managers are responsible for deeply understanding the problems we are trying to solve for our customers - internal and external - that lead to the desired outcomes for our business. This role requires understanding of growth mechanics and purchasing fundamentals coupled with a focus on experimentation and using data to drive decisions and prioritization. Strong communication skills and the ability to foster strong partnership with business owners and marketing partners to drive results are essential. Product Managers act as the product owner, leading a cross-functional scrum team and working with other product managers, engineering, QA, content, operations, product design, product marketing, brand and customer service teams to ensure alignment and product success. An ability to lead through influence is paramount to success.

This position will report to the Lead Product Manager of Growth and Personalization. The ideal candidate has previous experience with digital subscription products, mobile purchasing and onboarding experiences, A/B testing and/or personalization capabilities.

As an onX Product Manager, your essential job duties and responsibilities will look like:

  • Lead a cross-functional scrum team (engineering, QA, design) responsible for an area of the Domain
  • Define the strategy for your product area, taking into account key performance indicators, customer feedback, company objectives, internal partner input, competitive and market dynamics.
  • Know and understand product development processes, working closely with the team to improve velocity and drive incremental progress on a daily basis.
  • Employ an experimentation approach to test and measure the performance of new tactics and strategies.
  • Continually strive to improve the customer experience, with a focus on product quality, reliability, and performance.
  • Manage and communicate the squad roadmap across the domain and organization, ensuring alignment with engineering, product design, geospatial content, marketing, sales, and customer success teams.


  • Education: Bachelor’s degree from a four-year college or university or equivalent experience.
  • Experience: We recognize that product leadership expertise can be cultivated from a variety of professional backgrounds. We are looking for at least five (5) years of relevant experience with at least two (2) of those in product management for a software or consumer internet company.
  • Experience with mobile optimization
  • Knowledge and experience with agile product development processes.
  • High tolerance for growth, change, and experimentation.
  • Self-starter with natural curiosity and the ability to find solutions for unstructured problems.
  • Strategic thinker with the ability to put together strategic product and business plans.
  • Collaborative, well organized and efficient, and has a strong bias for action.
  • Strong verbal presentation and written communication skills.
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX.


Though not required, we would be thrilled to consider candidates with any of the following:

  • Bachelor’s or master’s degree in Business, Economics, Computer Science or Engineering
  • Previous mobile experience with digital subscription products, purchasing flows, onboarding experiences, A/B testing and/or personalization capabilities.
  • Passion for outdoor recreation activities


onX has created a thriving distributed workforce community across several US locations. This position can only be performed from an onX corporate office, “Basecamp,” or “Talent Cluster.”

  • Corporate Offices: onX’s was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Charlotte, NC; Denver, CO; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
  • Talent Clusters: onX’s Talent Cluster locations are smaller, emerging communities of distributed team members.
    • Our current Talent Clusters are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.


onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 to $130,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.


  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays


The following physical requirements represent those that are required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting - [90%]
  • Standing - [0%]
  • Walking - [10%]
  • Bending - [Occasionally]
  • Kneeling - [Some]
  • Lifting - [Up to 25 pounds]
  • Reaching - [Regularly]
  • Telephone Use - [Yes]
  • Computer Use/Manual Dexterity - Yes
  • Travel - Depends on location; remote employees typically travel to Montana twice per year.


Our principles guide the decisions making of our company. They define the culture at onX, what we have learned through experience and are the code by which we operate. They are fundamental, enduring and actionable–a benchmark by which we measure the team behavior and performance.

We put the customer first.

We are passionate.

We win as a team.

We take ownership.

We work with urgency.

We are curious and seek the truth.

We innovate & take risks.

Position open until filled.

At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.