Partnering with mission-driven entrepreneurs to build Rocky Mountain technology companies of impact, utility, and value.

Senior Brand Partnerships Manager - Offroad



Sales & Business Development
Missoula, MT, USA
Posted on Tuesday, January 30, 2024


As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 300 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.


onX’s Offroad Marketing team is responsible for driving short-term growth while building the foundation and vision for the future. This team is rooted in the off-road industry taking the phrase ‘built for off-roaders, by off-roaders’ very seriously. We are a group of passionate individuals that care deeply about selling onX Offroad to enable our members to go farther. With a start-up mentality, the group is crafted to have broad skill sets, wear many hats, and have the ability to work through some ambiguous scenarios.


onX is seeking a Senior Brand Partnerships Manager with a background and acumen in business development. This role will be ambiguous as this person helps to identify step-change opportunities, craft strategies, and launch high-level partnerships. This person will support and advance OnX Offroad's business development strategy with a scope that includes but is not limited to: identifying business opportunities and placements for marketing, increasing exposure to potential onX customers, and generating integrations with other brands.

As a Senior Brand Partnerships Manager at onX, you will be responsible for managing all stages of major partnership development, from initial ideation and partner engagement through negotiation and contract execution. Leveraging market insights and industry trends, you will lead the development of sophisticated partner engagement strategies that create value for both onX and its partners. The role will require close coordination with teams across onX and the ability to form strong relationships with external partners’ Senior Executives.

In addition to a track record of earning trust and influencing others, the ideal candidate will have a demonstrated ability to think strategically and analytically about business, product, and technical challenges. Your ability to make well-informed decisions and prioritize strategic partnerships will be crucial to improving the chances of success, limiting risk, and enhancing the onX customer experience. Ownership, ambition, and an entrepreneurial spirit are essential. This role will will report to the Director of Vertical Marketing for onX Offroad.

As a Senior Brand Partnerships Manager, your essential job duties and responsibilities will look like:

  • Provide critical support to the company's strategic direction by identifying, prioritizing, and pursuing high-impact partnership opportunities that align with onX’s growth objectives.
  • Serve as a thought partner to internal stakeholders to align strategies with the overall company roadmap, ensuring seamless integration and maximum impact.
  • Manage all stages of development for major partnerships, from initial ideation and partner engagement through contract execution. This will generally require managing multiple deals simultaneously.
  • Develop thorough business cases and robust financial models for various partnership structures and opportunities.
  • Serve as a subject matter expert on partnership strategies, structures, and negotiation techniques, providing guidance and support for internal stakeholders.
  • Ability to identify when to pivot and shift focus to areas and efforts that prove to have the highest amount of business impact


  • Six (6) or more years of business development and marketing experience, with a focus on brand partnership development
  • Strong track record in business negotiations and contracting.
  • Strong written and verbal communication and the ability to communicate findings and recommendations concisely to senior decision-makers.
  • Experience with budgeting and financial modeling.
  • Bachelor’s degree in business, marketing, or related field (or equivalent experience).
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX.
  • Must be available for travel to a corporate office in Montana periodically.


Though not required, we would be thrilled to consider candidates with any of the following:

  • Expertise in consumer technology and subscription-based business models.
  • A deep personal passion for off-roading.
  • A well-established and extensive professional network in key target industries and businesses relevant to onX’s strategies.


onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Talent Cluster.”

  • Corporate Offices: onX’s was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Charlotte, NC; Denver, CO; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.


onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $115,000 to $135,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.


  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays



Our principles guide the decisions making of our company. They define the culture at onX, what we have learned through experience and are the code by which we operate. They are fundamental, enduring and actionable–a benchmark by which we measure the team behavior and performance.

We put the customer first.

We are passionate.

We win as a team.

We take ownership.

We work with urgency.

We are curious and seek the truth.

We innovate & take risks.

Position open until filled.


At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.