Partnering with mission-driven entrepreneurs to build Rocky Mountain technology companies of impact, utility, and value.

Senior Product Manager, Backcountry (Remote Considered)



Missoula, MT, USA
Posted on Tuesday, March 5, 2024


As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 300 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.


onX is seeking a Senior Product Manager who is passionate about building experiences that change people’s lives in the backcountry. The Senior Product Manager is responsible for defining the strategic vision, roadmap and delivery of the onX Backcountry product to ensure success in the market. The role requires a data-driven understanding of the customer and business, considering multiple inputs to determine product-market fit and prioritization. Driven to lead in the market, this role ensures our product is meeting the needs of our customers by monitoring product performance quantitatively and qualitatively and conducting continuous discovery to ensure we stay close to our customer.

The Senior Product Manager also acts as the product owner, leading a cross-functional scrum team focused on Backcountry and working directly with other product managers, engineering, QA, geospatial content, operations, UX and product design, product marketing, brand and customer service teams to ensure alignment and product success. The role requires collaboration with domain teams who are responsible for building solutions that apply to all business (Hunt, Offroad and Backcountry) by defining and articulating the customer problems, personas and segments and evangelizing those customers across the organization.

The ideal candidate will have a strong customer orientation, developing and maintaining a deep understanding of customer use cases as well as a focus on experimentation and usage data to drive decisions and prioritization. An ability to lead and influence multi-functional teams across departments is paramount to ensure product success both internally and externally.

This position will report to the GM of Backcountry and is responsible for our Backcountry product.This role works closely with Backcountry partners in Marketing, Content Creation, and Business Development.

As an onX Sr. Product Manager I, your essential job duties and responsibilities will look like:

  • Put the customer first. Become deeply familiar with customer needs, the market, competitive and adjacent products.
  • Be data driven. Define and track solution key performance indicator metrics, understanding engagement as well as the impact on customer acquisition, conversion, and retention.
  • Lead a cross-functional scrum team
  • Define the strategy for your product area, taking into account solution key performance indicators, customer feedback, company objectives, internal partner input, competitive and market dynamics.
  • Know and understand product development processes, working closely with the team to improve velocity and drive incremental progress on a daily basis.
  • Employ an experimentation approach to test and measure the performance of new tactics and strategies.
  • Continually strive to improve the customer experience, with a focus on product quality, reliability, and performance.
  • Manage and communicate the roadmap across the product organization and company, ensuring alignment with engineering, product design, geospatial content, marketing, sales, and customer success teams.


  • Education: Bachelor’s degree from a four-year college or university or equivalent experience.
  • Experience: We recognize that product leadership expertise can be cultivated from a variety of professional backgrounds. We are looking for at least eight (8) years of relevant experience with at least four (4) of those in product management for a software or consumer internet company. Preference for experience with mobile software.
  • Knowledge and experience with agile product development processes.
  • High tolerance for growth, change, and experimentation.
  • Self-starter with the ability to find solutions for unstructured problems.
  • Strategic thinker with the ability to put together strategic product and business plans.
  • Collaborative, well organized and efficient, and has a strong bias for action.
  • Strong verbal presentation and written communication skills.


Though not required, we would be thrilled to consider candidates with any of the following:

  • Master’s degree
  • Passion for outdoor recreation activities
  • Previous experience with a product that goes beyond the screen and into the physical world


onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

  • Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.


onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $140,000 to $175,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.


  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays


In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.


Our principles guide the decisions making of our company. They define the culture at onX, what we have learned through experience and are the code by which we operate. They are fundamental, enduring and actionable–a benchmark by which we measure the team behavior and performance.

We put the customer first.

We are passionate.

We win as a team.

We take ownership.

We work with urgency.

We are curious and seek the truth.

We innovate & take risks.

Position open until filled.


At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

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