Partnering with mission-driven entrepreneurs to build Rocky Mountain technology companies of impact, utility, and value.

Senior ASO Manager (Remote Considered)



Missoula, MT, USA
Posted on Monday, June 3, 2024


As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 300 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: There is an active job scam using the false domain of careers-onXmaps.com. Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.


onX is seeking a highly motivated and experienced Senior App Store Optimization (ASO) Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving organic app installs and optimizing app store performance across various platforms. As an ASO Sr. Manager, you will be responsible for developing and executing strategies to increase app visibility, drive organic traffic, and improve conversion rates across all products at onX.

As an onX Senior App Store Optimization Manager, your essential job duties and responsibilities will look like:

  • Be a key stakeholder in the organic growth of onX’s mobile products.
  • Develop and implement comprehensive ASO strategies to improve app store rankings and visibility on the App Store (iOS) and Google Play Store (Android).
  • Conduct keyword research and analysis to identify relevant keywords and phrases for app store optimization.
  • Optimize app metadata, including app titles, descriptions, keywords, and screen galleries, to improve search rankings and conversion rates, as well as to resolve any challenges with app store approvals that stem from our ASO presentation.
  • Build relationships with Apple and Google, and maximize featuring opportunities.
  • Collaborate with cross-functional teams, including Product, Creative, and Vertical Marketing, to ensure alignment with app store optimization goals and objectives.
  • Monitor and analyze app store performance metrics, including impressions, downloads, conversion rates, and user reviews, to identify areas for improvement.
  • Stay up-to-date with industry trends, best practices, and algorithm changes to ensure optimal app store performance.
  • Master in App Intelligence Platforms, such as Sensor Tower, Data.ai, and/or AppTweak.
  • Conduct A/B testing and experiments to optimize app store assets and conversion funnels.
  • Understand all App Store and Google Play products, such as CPP, PPO, and Top Features.
  • Have product marketing acumen on how to merchandise and market onX apps on App Store and Google Play.
  • Work in conjunction with User Acquisition (UA) team to unlock the maximum effectiveness of ASA and ASO.


  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
  • 5+ years of experience in App Store Optimization (ASO), preferably in B2C Consumer Subscription App.
  • Proven track record of driving organic app installs and improving app store rankings.
  • Strong analytical skills
  • Proficiency in keyword research and optimization techniques.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Strong project management skills and attention to detail.
  • A shared passion for and ability to demonstrate onX’s Company Values
  • Permanent US work authorization is a condition of employment with onX.
  • Must be available for travel to a corporate office in Montana periodically.


onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”. Other locations will be considered on a case-by-case basis for strongly qualified candidates.

  • Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
  • Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
    • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
  • Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
    • Our current Connection Hubs are located within a 60-mile radius of the following: Bay Area, CA; Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.


onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $105,000 to $120,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.


  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan
  • Parental leave plan of 5 or 13 weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays


In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.

Position open until filled.


At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

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