Senior Web Marketing Manager (Remote,USA)
onxMaps
ABOUT onX
As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.
Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.
Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.
WHAT YOU WILL DO
onX is seeking a Sr. Web Marketing Manager to lead the strategic direction and optimization of our digital presence across onxmaps.com and associated web properties (adventureprojects.net, outdoorproject.com, toprut.com, and potential future integrations). This role demands a forward-thinking leader who can balance innovation with data-driven decision-making, advocating for a premium brand experience while optimizing for performance and achieving key business goals. Combining strategic oversight, analytical insight, project management excellence, and cross-functional leadership and collaboration, the Sr. Web Marketing Manager will drive user engagement, enhance user experience, and position onX as a leader in the digital outdoor space. This role reports to the Sr. Director of Growth Marketing.
As a Sr. Web Marketing Manager at onX, you will lead web strategy, optimization, and
performance to drive business impact across onxmaps.com and associated web properties.
Key Responsibilities:
- Web Strategy & Roadmap
- Define and execute a comprehensive web strategy aligned with business goals (traffic, conversion, brand engagement).
- Manage the website roadmap, prioritizing projects based on impact, resources, and company objectives.
- Collaborate with cross-functional teams to align website initiatives with product launches, campaigns, and strategic priorities.
- Conduct regular audits to identify areas for optimization and propose new features (e.g., customer portal, learning centers).
- Performance & Analytics
- Set and track website performance KPIs using tools like Google Analytics & Looker.
- Generate actionable insights from web data to optimize user journeys and conversion rates.
- Build and manage dashboards & reporting tools to provide visibility into website health and effectiveness.
- User Experience (UX) & Content Strategy
- Partner with Design, Content, and Creative teams to create intuitive, user-centric web experiences.
- Optimize site structure, navigation, and merchandising to improve engagement and ease of use.
- Ensure website content is brand-aligned, engaging, and strategically structured to drive conversions.
- Conversion Rate Optimization (CRO)
- Lead CRO strategy to improve key funnel stages and eliminate conversion bottlenecks.
- Implement A/B testing and experimentation using platforms like Optimizely & VWO.
- Balance conversion goals with brand integrity, ensuring a seamless and effective user experience.
- SEO & Organic Growth
- Collaborate with the SEO Manager and Web Engineers to optimize site architecture and content for organic visibility.
- Stay informed on industry updates & algorithm changes, adjusting strategies accordingly.
- Project Management & Execution
- Oversee multiple website projects, managing timelines, quality, and stakeholder alignment.
- Utilize Agile methodologies (sprint planning, stand-ups, retrospectives) to enhance efficiency.
- Partner with technical teams to ensure seamless execution and integration of new tools & AI-driven efficiencies.
- Stakeholder Alignment & Leadership
- Act as the primary point of contact for website strategy, aligning cross-functional teams and driving collaboration.
- Present insights and strategic recommendations to leadership teams, influencing decision-making.
WHAT YOU’LL BRING
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
- 8+ years of experience in web marketing, digital strategy, or website management, with a proven track record of driving measurable growth, engagement, and conversion.
- Expertise in managing multi-site ecosystems, balancing brand awareness, lead generation, and retention goals.
- Strong analytical skills with proficiency in website performance analytics, CRO, A/B testing, and tools like Google Analytics, Looker, VWO, or Optimizely.
- Deep understanding of SEO best practices and their impact on organic growth.
- Experience collaborating cross-functionally with UX designers, developers, and content strategists to create seamless, user-centric experiences.
- Familiarity with agile methodologies, sprint planning, and KPI-driven optimization.
- Ability to interpret data (qualitative and quantitative) to identify user pain points, optimize site structure, and enhance customer journeys.
- Hands-on experience with CMS platforms and personalization engines.
- Knowledge of web compliance requirements, including privacy, security, and accessibility.
- Proven leadership in cross-functional teams, aligning stakeholders, managing competing priorities, and communicating insights and strategy to senior leadership across Marketing, Product, SEO, Engineering, and Creative teams.
- A shared passion for and ability to demonstrate onX’s Company Values.
- Permanent US work authorization is a condition of employment with onX.
- Ability to travel (up to) quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
ADDED BONUSES
Though not required, we would be thrilled to consider candidates with any of the following:
- Strong grasp of AI-driven tools and emerging web technologies that can enhance efficiency and user experience.
- Background in outdoor, subscription-based consumer product, or SaaS industries is a plus.
WHERE YOU CAN WORK
onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.
- Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
- Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
- Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
- Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
- Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; California, and Vermont.
HOW YOU’LL BE COMPENSATED
onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $113,000 to $141,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.
WHAT WE’RE OFFERING YOU
- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits including a no-monthly-cost medical plan
- Parental leave plan of 5 or 13 weeks fully paid
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
- Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays
PERFORMANCE ESSENTIALS
In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.
Position open until filled.
#LI-Remote
At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!
onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.
As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.