Sales Content & Management Manager
SquarePeg
Sales & Business Development
United States
Posted on Jun 15, 2025
General Position Description
The Sales Content & Communications Manager is responsible for developing and executing high-impact sales materials, with a particular emphasis on creating compelling and visually engaging slide decks for leadership, sales teams, investor relations, and product marketing. These materials will support the buyer journey, reflect our brand voice, and enable revenue growth. Accordingly, this role requires a blend of strategic messaging, design sensibility, and a strong understanding of our AgTech ecosystem
This role will work cross-functionally with sales, product, and marketing teams to ensure content is timely, relevant, and tailored to customer needs. A component of the role includes traveling alongside the sales team to gather real-time customer insights and continuously improve materials based on field feedback.
Primary Job Responsibilities
Messaging & Sales Content Development
Only applicants currently eligible to work in the United States will be considered for this position.
About Arva Intelligence
Arva is a machine learning software-based SaaS company with offices located in Houston, TX and Park City, UT. Arva's platform was built to apply our novel ML technology to the agricultural industry, optimizing and measuring regenerative practices, improving crop yields, and reducing operational costs for producers. Our platform helps our customers and partners capitalize on "natural regenerative practices" by providing recommendations that improve environmental and ecological ecosystems. Platform features include practice verification and registration, as well as the sale of environmental asset credits to our corporate buyers. Thus, Arva is helping to keep the planet green by providing a "green-tech" platform that informs, measures, validates, predicts, and registers carbon exchange opportunities, allowing growers and ranchers to produce and sell credits that are bought by our corporate partners, who endorse sustainable food supply and carbon neutrality.
This job description reflects the core duties of the role but is not intended to be all-inclusive. The role may evolve as the company grows, requiring additional responsibilities or changes in scope.
The Sales Content & Communications Manager is responsible for developing and executing high-impact sales materials, with a particular emphasis on creating compelling and visually engaging slide decks for leadership, sales teams, investor relations, and product marketing. These materials will support the buyer journey, reflect our brand voice, and enable revenue growth. Accordingly, this role requires a blend of strategic messaging, design sensibility, and a strong understanding of our AgTech ecosystem
This role will work cross-functionally with sales, product, and marketing teams to ensure content is timely, relevant, and tailored to customer needs. A component of the role includes traveling alongside the sales team to gather real-time customer insights and continuously improve materials based on field feedback.
Primary Job Responsibilities
Messaging & Sales Content Development
- Create and maintain high-quality, compelling sales collateral including pitch decks, one-pagers, brochures, case studies, and product data sheets for various audiences (i.e., executives, partners, customers).
- Craft consistent, on-brand messaging across communication channels.
- Partner with subject matter experts to distill complex technical or scientific content into accessible, sales-friendly language.
- Support cross-functional teams (Product, Sales, R&D) with tailored messaging strategies.
- Maintain and evolve brand standards across all visual communications.
- Assist in the development of internal sales guides, battle cards, and talk tracks to support team readiness.
- Collaborate with Sales to deliver regular updates and training on new materials or messaging changes.
- Collaborate with revenue leaders to ensure consistency in tone, positioning, and product representation across regions or channels.
- Coordinate with CEO, marketing and sales teams to ensure consistent external storytelling.
- Partner with leadership to develop company-wide announcements and employee engagement initiatives.
- Support communication efforts for trade shows, webinars, and customer-facing events.
- Oversee brand compliance, formatting, and quality assurance of all sales materials.
- Work closely with marketing, product, and sales teams to align messaging and communication objectives.
- Manage multiple projects simultaneously while maintaining a high level of quality and attention to detail.
- Travel periodically with the sales team to observe customer interactions, collect insights, and understand evolving buyer pain points.
- Attend virtual, external sales meetings to understand the voice of the customer, utilizing feedback to translate your learnings into actionable improvements for messaging, positioning, and collateral.
- Bachelor’s degree in Communications, Marketing, Journalism, Graphic Design, or a related field OR similar work experience.
- 5–8 years of experience in sales enablement, content marketing, communications, or a related field - experience in the AgTech, Agri-business, or technology sector strongly preferred.
- Exceptional writing, editing, and visual storytelling skills.
- Proficiency in tools like PowerPoint, Google Slides, Figma, Canva, motion graphics tools, and/or branding platforms.
- Proven ability to collaborate with sales teams and translate customer insights into compelling content.
- Excellent organizational and project management skills.
- Experience working in a startup or fast-paced, innovation-driven environment.
- Familiarity with agricultural technology, sustainability trends, or precision farming tools a plus.
- Comfortable with moderate travel (e.g., ~20–30%) for sales ride-alongs or customer meetings. May include international travel as well.
- Empathy for both sales teams and customers.
- Passion for simplifying complex ideas.
- Ability to distill technical concepts into engaging, audience-appropriate content.
- A results-oriented mindset with the ability to work in an agile, evolving environment.
- A keen eye for design, with a strong grasp of brand and voice consistency and visual coherence.
Only applicants currently eligible to work in the United States will be considered for this position.
About Arva Intelligence
Arva is a machine learning software-based SaaS company with offices located in Houston, TX and Park City, UT. Arva's platform was built to apply our novel ML technology to the agricultural industry, optimizing and measuring regenerative practices, improving crop yields, and reducing operational costs for producers. Our platform helps our customers and partners capitalize on "natural regenerative practices" by providing recommendations that improve environmental and ecological ecosystems. Platform features include practice verification and registration, as well as the sale of environmental asset credits to our corporate buyers. Thus, Arva is helping to keep the planet green by providing a "green-tech" platform that informs, measures, validates, predicts, and registers carbon exchange opportunities, allowing growers and ranchers to produce and sell credits that are bought by our corporate partners, who endorse sustainable food supply and carbon neutrality.
This job description reflects the core duties of the role but is not intended to be all-inclusive. The role may evolve as the company grows, requiring additional responsibilities or changes in scope.